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John Deere Pricing Review

Betsy’s challenge is valid. Current lesson and walkaround pricing is $32,640 each—identical to SmartGrade’s original rate, but 7.9% above its discounted $30,240. Framework uplift doubled: 20% versus 10%. 644P RWC is $85,000 versus $38,500 for 333P (2.2×), while controls remain unresolved. Both machines also carry separate $85,000 frameworks and “new” diggable-material work, creating reuse or double-charge risk. Best response: provide labor and component breakdowns, define reusable credits, and condition final RWC pricing on Deere’s hardware decisions.

Sources: Betsy email · 644/333 proposal · SmartGrade proposal · scope review